What is an ATS? A Complete Guide to Applicant Tracking Systems

In this guide, we'll explain what an ATS is, how it works, why companies use them, and what to look for when choosing one.

Profile picture of cofounder Mathias

Mathias Beke

Tech Lead

Recruitment

Recruitment

Recruitment

An illustration of a puzzled bear with the term 'ATS?' next to it
An illustration of a puzzled bear with the term 'ATS?' next to it
An illustration of a puzzled bear with the term 'ATS?' next to it

If you've ever applied for a job online, your application almost certainly passed through an ATS before reaching human eyes. And if you're a recruiter or hiring manager, understanding how these systems work is essential to modern hiring.

In this guide, we'll explain what an ATS is, how it works, why companies use them, and what to look for when choosing one.


What Does ATS Stand For?

ATS stands for Applicant Tracking System. It's software that helps companies and recruitment agencies manage the entire hiring process, from posting jobs to making offers.

Think of it as a central hub where all candidate information lives. Instead of juggling emails, spreadsheets, and scattered CV files, an ATS keeps everything organized in one place.


How Does an ATS Work?

At its core, an ATS manages the flow of candidates through your hiring pipeline. Here's what happens:

1. Job Posting

You create a job listing in your ATS and publish it to job boards, your career page, or social media. The ATS tracks where each application comes from.

2. Application Collection

When candidates apply, their information flows into the system. Modern ATS platforms use AI-powered CV parsing to automatically extract details like name, contact information, work history, and skills from uploaded resumes.

3. Candidate Organization

The ATS stores all candidates in a searchable database. You can filter by skills, experience, location, or any other criteria. Advanced systems offer natural language search, letting you find candidates by simply describing what you're looking for.

4. Pipeline Management

Candidates move through stages—applied, screened, interviewed, offered, hired (or rejected). A visual job funnel shows exactly where everyone stands, so nothing falls through the cracks.

5. Communication

Most ATS platforms let you email candidates directly from the system, keeping all communication history attached to their profile.

6. Collaboration

Hiring teams can share notes, leave feedback, and make decisions together without endless email chains.


Why Do Companies Use an ATS?

The Volume Problem

Even small companies can receive hundreds of applications for a single role. Without an ATS, managing this volume manually is nearly impossible. Recruiters would spend more time on administration than actually talking to candidates.

Organization and Compliance

An ATS creates a clear record of every candidate interaction. This matters for internal reporting and, in many regions, for legal compliance around hiring practices.

Speed

Hiring is competitive. The best candidates don't stay on the market long. An ATS helps you move faster by automating repetitive tasks and keeping your process organized.

Building a Talent Pool

Every CV you receive is a potential future hire. An ATS lets you build a searchable database of candidates you can tap into for future roles, rather than starting from scratch each time.


Who Uses an ATS?

Recruitment Agencies

For agencies, an ATS is non-negotiable. They're managing multiple clients, dozens of open roles, and thousands of candidates simultaneously. Without proper software, it's chaos.

In-House HR Teams

Companies with regular hiring needs use an ATS to streamline their process, collaborate with hiring managers, and maintain candidate records.

Small Businesses and Startups

Even if you only hire a few people per year, an ATS keeps you organized and professional. Candidates notice when a company has its act together.

Solo Recruiters and Freelancers

Independent recruiters need to work efficiently. A simple, affordable ATS helps them compete with larger agencies without the overhead.


Key Features to Look for in an ATS

Not all applicant tracking systems are created equal. Here's what matters:

CV Parsing

The ability to automatically extract data from resumes saves enormous amounts of time. Look for AI-powered parsing that handles different file formats and layouts accurately.

Search and Filtering

Your ATS is only as good as your ability to find candidates in it. Basic keyword search is table stakes. Better systems offer AI-powered search that understands context and synonyms.

Pipeline Visualization

A clear, visual recruitment funnel helps you see your hiring process at a glance. You should be able to drag candidates between stages and spot bottlenecks immediately.

Ease of Use

Complex software slows you down. The best ATS platforms are intuitive enough to use without training. If it takes weeks to learn, it's probably not worth it.

Integrations

Your ATS should work with the tools you already use: email, calendars, job boards, and possibly your HRIS or payroll system.

Pricing That Makes Sense

Enterprise ATS platforms can cost thousands per month. For smaller teams, that's overkill. Look for transparent pricing that scales with your actual needs.


ATS vs. CRM: What's the Difference?

You'll often hear about recruitment CRMs alongside applicant tracking systems. Here's the distinction:

ATS (Applicant Tracking System): Focuses on managing active candidates for open positions. It's about moving people through your hiring funnel.

CRM (Candidate Relationship Management): Focuses on building relationships with potential candidates over time, even before you have a specific role for them. It's about nurturing talent pools.

Some platforms combine both, while others specialize in one or the other. For most recruiters, starting with a solid ATS is the priority.


Common ATS Myths

"An ATS automatically rejects candidates"

This is a misconception. An ATS organizes and filters candidates, but humans make hiring decisions. Some systems can rank or score candidates, but rejection is always a human choice.

"You need to trick the ATS with keywords"

While older systems relied heavily on keyword matching, modern AI-powered ATS platforms understand context. Writing naturally and clearly is better than stuffing your resume with keywords.

"Only big companies need an ATS"

Any recruiter who values their time can benefit from an ATS. Free and affordable options like Adeptiq make it accessible for solo recruiters and small agencies too.


How to Choose the Right ATS

Start with Your Needs

How many roles do you hire for? How many candidates do you manage? Do you work alone or with a team? Your answers will narrow down your options.

Prioritize Simplicity

Features are useless if you don't use them. Choose an ATS that's simple enough to actually use daily, not one with the longest feature list.

Consider AI Features

AI-powered CV parsing and candidate search genuinely save time. These aren't just buzzwords—they eliminate hours of manual data entry and searching.

Check the Pricing

Watch out for per-user fees that add up, limits on candidates or jobs, and features locked behind expensive tiers. Transparent, predictable pricing is a sign of a vendor that respects your budget.

Try Before You Buy

Most modern ATS platforms offer free trials or free tiers. Use them. The best way to know if software works for you is to actually work with it.


Getting Started with an ATS

If you're new to applicant tracking systems, here's a simple path forward:

  1. Sign up for a free account with an easy-to-use platform like Adeptiq

  2. Import your existing candidates by uploading CVs—let the AI do the data entry

  3. Create your first job and set up your hiring stages

  4. Start tracking every candidate through your pipeline

Within a day, you'll wonder how you ever managed without one.


Final Thoughts

An ATS isn't just software for big corporations or fancy recruitment agencies. It's a fundamental tool for anyone who hires people and wants to do it efficiently.

The right applicant tracking system saves you time, keeps you organized, and helps you find better candidates faster. The wrong one (or none at all) means lost CVs, missed follow-ups, and candidates slipping through the cracks.

Start simple. Look for something affordable and easy to use. You can always upgrade as your needs grow.

Ready to try an ATS that just works? Get started with Adeptiq for free—no credit card required.